Saturday, March 21, 2009

Grow or Die!

A plane or bird can't simply coast forever. They go up, and they come down. The same is true of companies. A number of CEOs I've spoken with over the past few months are experiencing very tough times in their busineses right now. The reason: They were "coasting" when the recession came on.

The past year has taught us many hard economic and business lessons. But the one I hope resonates with all is that you can never stop. You can never stop delivering your brand. You can never stop reinforcing to your customers why you are the best solution. You can never stop reaching out to new customers. I don't care how busy you are. I don't care if you're sold out, or full to capacity.

The only time it's OK to stop is when you're ready to hand over the keys. Until that day, every day and every encounter should be treated as a branding opportunity, and a chance to tell even one more person how your company, product or solution delivers great value.